In 2004, almost 3.5 billion pounds of plastic bottles were thrown out.
— Container Recycling Institute

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Advisers

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John John Brislin is President and COO of Logon Business Systems, an online ERP vendor for apparel importers and vendors. Previously, John served as President of US Operations of Zymmetry Group, providing a sourcing solution for vertical soft good retailers, encompassing the entire product developement lifecycle with global suppliers. Prior experience as Vice President of IT at Li & Fung.
Jason Jason Carroll is a Vice President at Avenue A | Razorfish, known for creating captivating interactive experiences that have the ability to change the behavior of target audiences. Relying on extensive online media know-how and a proven understanding of customer behavior and user experience, Jason is up on all of the current industry trends.
Will Will Doolittle is a software product manager at SuccessFactors. He has led teams of designers and developers that built pioneering web applications in e-commerce, interactive content, and mobile apps. Before earning his MBA and settling into the Silicon Valley groove, he spent his formative years as a technology consultant, teacher, small business owner, and environmental organization volunteer.
Leyla Leyla Farah is the founder and owner of Cause+Effect Public Relations, Inc. Cause+Effect is a public relations firm specializing in the non-profit sector, Cause + Effect partners with non-profit organizations to help them communicate their unique message of hope, justice, courage and determination.
Michael Michael Garrett is a seasoned legal and business advisor with diverse global financial services, corporate, nonprofit, and consulting experience. In the wake of 9/11, Michael created, managed, and grew one of the most successful nonprofit initiatives for the benefit of the families of the attack victims, The Gift of New York. Next, Michael joined a boutique management consulting firm.  Currently, Michael is a Executive Coach with Executive Coaching Group, Inc.
Wendy Wendy Gordon is founder of National Geographic’s Green Guide (thegreenguide.com), giving consumers in one trusted source all the information they need to make the best choices for their wallets, health and health of the planet. Prior to launching the Green Guide, Wendy worked as a staff scientist for the Natural Resources Defense Council, where she developed expertise in environmental health, sustainable agriculture and green consumerism. She is board Vice Chair of the Rainforest Alliance, which works to conserve biodiversity and sustain livelihoods by transforming land use and business practices.
Geoffrey Geoffrey Heal teaches ‘Business in Society: Doing Well by Doing Good?’ and Managerial Economics at Columbia Business School. He serves as the Paul Garrett Professor of Public Policy and Business Responsibility for Finance and Economics and is the Bernstein Faculty Leader for the Sanford C. Bernstein & Co. Center for Leadership and Ethics. His most recent book publication is When Principles Pay: Corporate Social Responsibility and the Bottom Line.
RichardH Richard Hochhauser was the CEO of Harte-Hanks, Inc. He was chairman of the Direct Marketing Association, has lectured at Carnegie Mellon, Northwestern, and served as an adjunct professor at Columbia and NYU. He was a member of advisory boards for NYU's Center for Direct and Interactive Marketing and Texas A&M's Center for Retailing Studies. Richard has numerous articles published in the areas of Direct and Targeted Marketing, and has written chapters in the Handbook of Business Strategy.
Martin Martin Kace is plagued with seeing things - mostly he sees unlimited opportunities where others often see obstacles. A psychologist by training, Martin first learnt his craft in fashion. He is the former CEO and CUP (Chief Underwear Pundit) of Joe Boxer, former CEO of Phat Fashions aka Phat Farm. Martin is an instructor at the NY School of Visual Arts where he teaches courses in Design and Enterprise to masters' candidates.
Borchien Borchien Lai is an attorney who focuses on general litigation matters. Before attending law school, Mr. Lai served as a Peace Corps volunteer in Santa Rosa, Ecuador. Previous to joining Manatt, he was a student intern at the Inter-American Foundation, where he worked on international development matters with the Office of Corporate Programs and the Office of General Counsel.
Teddy Katherine Noyes is a designer with extensive background in global product development, sourcing and production for such companies as Calvin Klein Jeans, Old Navy, and Gap, and experience in sustainable interior furnishings and textiles.
Will Chris Ann Phelan founder of phootlery (a luxury line of sandals with inter changeable uppers), has fourteen years of retail experience ranging from design (High End Design, Off-Broadway/Broadway Costume Design) to manufacturing and management (J. Crew, Gap, Freeborders). Chris Ann has combined her passion for engineering, fashion and business into inventing phootlery and starting the business from the ground up.
Sethi S. Prakash Sethi is President of the International Center for Corporate Accountability. He spent over 12 years working and studying the operations of the Sullivan Principles in South Africa and their impact on U.S. corporations who were breaking down the apartheid barriers in South Africa. He also serves on the Editorial Advisory Board of the Council's journal, Ethics & International Affairs.
Dave Dave Sheldon has experience with nonprofit, private sector, and government organizations, and is currently consulting to Federal government clients, with an emphasis on public safety interoperability issues. He spent the previous ten years at the Council for Excellence in Government focused on leadership development, government innovation, and civic engagement. Dave has significant proficiency with raising revenue through foundation grants and government contracts, creating new business opportunities, and designing and delivering events and products that further the mission objectives of the organization. Dave holds a Masters in Public Policy from Duke University.
Paul Paul Thurman, a Columbia MBA valedictorian, service award winner, and multiple teaching award recipient, has extensive management consulting and line management experience helping a variety of Fortune 500 firms realize value from innovative and coordinated business, operations, and technology strategies. He has held senior positions at Booz Allen Hamilton and American Express. Paul currently teaches strategic management and data analysis at Columbia's School of International and Public Affairs.
Chris Willets Chris Willets is a consultant and entrepreneur with over 14 years of experience in planning, allocation and project management with such retailers as Old Navy, Victoria's Secret, American Eagle and Flight 001. His passion for all things green and sustainable led him to leave the retail-as-usual model and pursue more Sound business opportunities.
Teddy Teddy Zmrhal is a serial social entrepreneur with 15 years' experience in business formation and strategy, technology, product development, board directorship and teaching/learning sciences. Teddy was a Social Entrepreneurship Scholar at Stanford, has co-founded four companies and non-profits/boards. He teaches the core Strategy course at the Presidio School of Management - the first Green MBA in the country.